Executive experience across advertising and information technology for 25+ years — currently Angel Investor, previously CEO at Media Agencies in Spain and LatAm.
Investments
I invest in what I know: advertising, technology and teams. Small tickets at early stage, always within that perimeter, where I can contribute judgment as well as capital.
| Company | Sector | Year | Status |
|---|---|---|---|
| Advia AI technology that models the digital behaviour of consumers during their Active Navigation: when they gather information and crystallise their purchase decisions. Positions advertising as the answer to the consumer's information search. | AdTech · AI | 2025 | Active |
| Loud Intelligence AI-driven contextual audio platform. Applies artificial intelligence to the Audio on Demand ecosystem (podcasts, video podcasts, music), activating advertising in the most relevant context. Founded by Felipe Areal. | AdTech · Audio | 2024 | Active |
| Fenestra Technology platform for optimising programmatic advertising buying. Reduces manual work and the complexity of tracking campaigns through AI. Founded in the UK, operating across Europe, USA and Canada. | AdTech · Programmatic | 2023 | Active |
A career between agency, brand and product.
Operator before investor. Years spent where advertising meets information, technology and people — in roles where marketing decides the business.
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2025 — Today
Spain
Advia
Angel Investor
Advia has developed AI technology that models the digital behaviour of consumers during their Active Navigation: when they gather information and crystallise their purchase decisions. Its founders, with extensive experience in online advertising distribution platforms, have had the agility and capacity to bring their vision to life.
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2024 — Today
Spain
Loud Intelligence
Angel Investor
AI-driven contextual audio platform. As attention shifts and AI transforms the web, audio and audiovisual are the most attractive and efficient media channels — and capturing true attention is harder than ever. Its founder, Felipe Areal, is a seasoned professional in online advertising technology and media.
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2023 — Today
UK
Fenestra
Angel Investor
Technology platform for optimising programmatic advertising buying. Reduces manual work and the complexity of tracking campaigns through AI. Founded in the UK and operating across the rest of Europe, USA and Canada.
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2010 — 2021
Spain & LatAm
GroupM — WPP
CEO GroupM Latin America (2015–2021) · CEO GroupM Spain (2010–2015)
As CEO of GroupM Latin America, operating in 13 countries with a team of 1,600 people and annual budgets in the range of $1 bn. Previously CEO of GroupM Spain.
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2000 — 2010
Madrid
Havas Media Group
General Manager Spain (2003–2010) · CIO Spain (2000–2003)
I started my career at Media Planning Group (Havas Media), at the time the leading media agency in Spain. I joined as IT Director and, by building software, I learned the agency business. Later I moved into operations.
Where to find me.
Open to conversations with founders in advertising, information, technology or product raising pre-seed or seed, and with co-investors on selected deals. Email is the best channel — a short paragraph is enough.
Through LinkedIn.